Play with Style
Creative direction of the Kappa Seasonal Brand Campaign:
“Play with Style”.
“Play with Style” is the manifesto of Kappa. The campaign fully demonstrated its brand charisma of “stylish fashion in motion”, which successfully combined the two worlds of fashion and sports with a sexy touch.
Oversee the entire process of production of a campaign, from concept development to final product delivery (shooting, graphics, catalogues, Pop, VM, website, blogs).
Pictures of the advertising campaign and their development from 2d to retail to digital.