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Diesel, Denim Weather Station

Weather disaster

Destroyed version

Weather disaster

Storm Version

Weather disaster

Destroyed Version

ART DIRECTOR

for the Diesel Denim Campaign FW’09. From 2d to 3d to digital. Involved in all steps (concept, shooting, print, POS, POP, instore action and visual guidelines).

 

Weather disaster in a meteorologist mood for the Diesel Denim Campaign FW’09. Emergency broadcast concept in three chapters: rain, storm and destroyed. Developed and designed logos, graphic artworks, catalogue, special window and in-store displays. Pictures from shops around the world following the “Meteo disaster” mood and using the dedidated pop and waste materials (cable wires, broken furniture, pillow feathers, ripped and torn clothers). Involved in all steps from concept, shooting, designing to manufacturing.

IMAGE’S DISPLAYS

Window and in-store wood displays (3 size formats) with denim’s campaign printed.

 

 

TV DISPLAYS

Window and in-store wood displays. Included a set of 3 screen denim cards with 3D effect (lenticular printing of 2 images combined).

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