Kiri Logo

Restyling the Kiri Logo for the Chinese Market

Kiri is a brand of processed cheese products made by Fromageries Bel, a multinational cheese marketer based in France.


Transforming the dot of “i” to inspire its creaminess and yumminess.

Adding a splash of cream cheese like a smile at the bottom to captures “inward peace” and highlight the little happiness that kiri can provide.

Refined the old logo with a slimmer dynamic proportion and a radiant blue with smoother lights to express the premiumness requested for adult feminine Apac market target.

Cozy glowing outline to suggest the softness texture and pureness of Kiri.

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