Kiri Logo

Moodboard: Value ; Creamy; Radiant; Cozy; feminine.

Restyling the Kiri Logo for the Chinese Market

Kiri is a brand of processed cheese products made by Fromageries Bel, a multinational cheese marketer based in France.

New Logo


Transforming the dot of “i” to inspire its creaminess and yumminess.

Adding a splash of cream cheese like a smile at the bottom to captures “inward peace” and highlight the little happiness that kiri can provide.

Refined the old logo with a slimmer dynamic proportion and a radiant blue with smoother lights to express the premiumness requested for adult feminine Apac market target.

Cozy glowing outline to suggest the softness texture and pureness of Kiri.

Previous Logo

Creative Direction | Equancy China


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