Restyling the Kiri Logo for the Chinese Market
Kiri is a brand of processed cheese products made by Fromageries Bel, a multinational cheese marketer based in France.
Transforming the dot of “i” to inspire its creaminess and yumminess.
Adding a splash of cream cheese like a smile at the bottom to captures “inward peace” and highlight the little happiness that kiri can provide.
Refined the old logo with a slimmer dynamic proportion and a radiant blue with smoother lights to express the premiumness requested for adult feminine Apac market target.
Cozy glowing outline to suggest the softness texture and pureness of Kiri.