Rockin’ Actions

Logo & Print Design + Gadgets & In-Store Actions

Management of the entire campaign and visual coordination of transverse communication projects involving several teams and external agencies. Delivered the Diesel seasonal collection theme and the key seasonal products into creative concepts and graphic tools for print, digital, retail and special events. The concept’s rocking’signature combines both black and white dots, metal textures, multilayers and optical effects.

Designed the “Rockin Dots” logo and its declinations, greeting cards and gift envelope. Designed special gadgets: cardboard speakers, “click-Clack Keychain”, bracelets, flyers, stickers, balloons and visual guidelines for special events.


Diesel SS10 Preview (Rockin’Dots) combined with the Diesel Christmas Campaign 2009 (Rockin’Xmas).

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